Subway’s “Life Coach” Fail

subway life coachHave you seen Subway’s latest commercial? The one that features a guy in a football helmet who says he has a life coach? Whenever he starts to eat, drink, or do something that threatens his success at achieving his weight loss goals the life coach barks orders to him (through a conveniently located headset in his helmet) to keep him on the right path. There is a little humor here but it is a total failure at identifying what a life coach actually does! It’s a great example of one who leads by telling – which is the exact opposite of what a good coach does.

A good coach helps you identify the goals, behaviors, and results that are important to you and your personal, relational, and professional growth and development. A good coach helps you discover the best path forward for you and what the next few steps look like. Through that process you will explore potential obstacles, resources, and motivations to ensure your success. Take note of those italicized words: identify, discover, explore. They are words that describe forward progress on the journey you are taking. And take notice of who is taking the journey – it’s you! Your coach doesn’t tell you which path to take or how to take the next step. That’s your call. In the end you will find that you get to your personal destination both faster and better with the solutions, methods, and steps that you design.

Sorry Subway, but you got this one wrong.

If you would like to know more about how you could benefit from good coaching I invite you to explore my blog – epic coaching – or just reply to this post. I offer a limited number of complimentary, no-obligation coaching sessions each month where you can see if coaching is right for you. Contact me here and let’s start the conversation!

 

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